Run WhatsApp, Messenger, Instagram — all from Marketing Cloud.

No Meta Business Manager. No super message fees. No Data Cloud required.

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Companies leading in conversational

Why the Traditional Way Falls Short

Most Salesforce users rely on Meta Business Manager to manage messaging templates. This leads to fragmented workflows, reliance on external agencies, and delays in getting campaigns live.

Templates created outside of Marketing Cloud
Agency-managed approvals in Meta
Switching between tools
Expensive super message fees
Data Cloud required for message handling in Salesforce Service Cloud

Direct Messenger. A Smarter Approach

Create and manage WhatsApp templates directly in Salesforce Marketing Cloud
No need for Meta Business Manage
Fixed monthly pricing — no super message costs
Works with or without Data Cloud
Seamless support for Service Cloud
Compatible with Dialogflow, not locked into Agentforce AI
Future-ready: also supports Instagram Direct

Direct Messenger is build for:

Imagine This…
Your marketing team spans 6 countries. Each local team wants to launch a WhatsApp campaign. But approval must go through a central agency using Meta Business Manager. Delays, confusion, and zero control. Direct Messenger changes that—empowering local teams to build, manage, and send campaigns natively within Salesforce.

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SOCIAL MESSAGING IN MARKETING CLOUD

Conversational Marketing

Centrally manage social messaging channels such as Instagram Direct, WhatsApp, Viber, Messenger, SMS and more directly in your customer journeys within Salesforce Marketing cloud

Discover social messaging for Marketing Cloud

SOCIAL MESSAGING IN SALESFORCE SERVICE CLOUD

Conversational Customer Service

Offer efficient, seamless customer support through SMS, Instagram Direct, Whatsapp and Facebook messenger within Salesforce Service cloud

Discover social messaging for Service Cloud

Advertising with smart conversational ads

Conversational Ads

Acquire customers by turning ads into AI-powered, personalized conversations at scale.

Discover conversational display and social ads

CONVERSATIONAL COMMERCE IN SALESFORCE MARKETING CLOUD & COMMERCE CLOUD

Conversational Commerce

Create unique 1 on 1 conversational commerce experiences @scale within social messaging apps.

Discover social messaging for Service Cloud

Your trusted partner for all things conversational

Our Managed & Creative Services are designed to help solve your biggest social messaging and creative production challenges.

Managed services

Our team of growth marketing experts leverage our market-leading technology and industry insights to profitably scale your social messaging campaigns. From creating omni-channel social messaging journeys to setting up bot conversations and implementing other platform capabilities, we work as an extension of your team – and always hit your business goals.

Coming soon

Creative services

Our award-winning Creative Services team combines creativity with data to tell your story within social messaging. We conceptualize, produce, and continuously test and iterate to find the creative mix that drives engagement. We´re driven by curiosity, a love of problem-solving and a passion for storytelling on messaging.