Connect with Shoppers at Scale

Unlock shopper engagement with personalization and relevance across social messaging channels to boost your e-commerce and store sales.

Shopping Behavior Changed Overnight

 With the rise in online shopping, big-box retailers are seeking scalable ways to connect with shoppers on social channels to drive buy online pickup in store, curbside pick-up, and two-day delivery orders. For example, Adobe’s Digital Economy Index uncovered a 208% year-over-year increase in “buy online, pickup in store” orders at the height of the pandemic. 

Direct Messenger helps retailers launch localized offers at scale by targeting shoppers with customized messaging, local store inventory, local pricing, and store conditions.

Reimagine Retail with Direct Messenger

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Dynamic Creative Templates

Stand Out From the Ad Clutter and Attract Shoppers

Seamlessly Create Hundreds of 1 on 1 messages

Produce personalized messages with images and videos using Direct Messenger personalization builder. Combine elements such as name, loyalty status, along with products and store information from your catalog. 

Localization

Promote Hyper Customized Offers and Weekly Offers at Scale

Promote Local and Online Inventory

Showcase pricing and product availability in real-time, alongside store conditions such as curbside pickup, delivery areas, opening hours and maps. Drive store purchases with radius and zip code targeting, along with relevant creatives customized to users’ locations for consumers who prefer going to store. 

Test and Learn

Test Your Way to Creative Success

Drive More Purchases

Find your winning creatives through automation that enables you to test different product imagery, pricing layouts and CTAs, such as buy online, pickup in store.

Find Out Which Creatives Resonate

Tag and track creative elements in your ads to deep-dive into what drives attention and purchases. 

Direct Messenger 2022