Travel Is About to Take Flight.
Are You Ready?

Travel: The biggest comeback story of 2021. With the rise of COVID-19 vaccines, the travel industry is set to boom –
82 percent of families already have travel plans in mind for 2021 and 2022. 

Drive Bookings with a Multi-Platform Approach

As travel planning begins to take flight, booking sites and travel innovators alike need a multi-platform strategy to connect with today’s travelers (from those looking for long-term stays to those ready to make up for lost time) across the entire consumer journey.

However, scaling a multi-platform strategy requires proper bandwidth, creative resources, and best-practice knowledge. Direct Messenger unifies creative, conversation, and data into a smarter conversational hub, empowering travel advertisers to launch personalized experiences at scale (with less resources) to drive performance across social messaging platforms. 

Prepare Your Campaigns for
Take-Off with Direct Messenger

As travel planning begins to take flight, booking sites and travel innovators alike need a multi-platform strategy to connect with today’s travelers (from those looking for long-term stays to those ready to make up for lost time) across the entire consumer journey.

Creative Testing & Real-time Insights

Do More of What Works and Less of What Doesn’t

With Direct Messengers creative automation, advertisers can generate dozens of creative variations from a single message to test and re-learn what drives traveler engagement. For example, test pandemic-related messaging such as “workcations” or flexible cancellations, or test various creative elements such as discounts, location ratings, and guest scores to identify what drives bookings.

Bring all of your first- and third-party data sources under one roof and measure custom-defined KPIs to optimize your creative strategy across platforms and audiences.   

Personalization

Promote Relevant Travel Experiences and Offers

Connect any first- or third-party data source such as loyalty program data, flight or hotel catalogs, or weather APIs to push relevant experiences across destinations, markets, audiences, and more.

Cold and rainy weather? Notify with a warm destination. Loyalty program member? Offer bonus points for booking now. Researching NYC hotels? Retarget them with real-time flight or hotel deals. Direct Messenger makes it easy to create and deliver personalized content for every traveler to drive performances. 

Automated Workflows

Meet Higher Demand with Less Headcount

Today’s travel advertisers face higher demand with less resources. Direct Messenger allows you to drop time-consuming, manual tasks so you can focus on the strategic, value-adding work. 

Leverage automated journeys, split test and let bot conversations do the actual work across social platforms in real-time while predictive algorithms empower teams to optimize bot conversations, creatives, channels, and more, to reach the highest engagement and conversion rates.

We’d love to hear more about your needs, and how we can help.

Direct Messenger 2022